Ad agencies have had to change their game to survive and thrive..

People today are set up with the tools that allow them to function as real-time online sharers, creators, and cultivators of content. This  easy access to information makes it even more important for companies to understand what people are saying, who is doing the talking, and how and where the conversations are taking place.

Online listening can do all of this and in near-real time. Through online public conversations across a range of digital platforms, marketers can analyze this information to create actionable insights about their brand, their category, their audience and the greater cultural context of their business.

How are you evolving with digital media and social marketing?

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